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Privacy Policy

Last updated:  September 5, 2019


 

Overview

Eye Style of America Ltd. (“Befitting”, “we”, “us” or “our”) is committed to protecting the privacy of personal information of identifiable individuals who use the website www.befitting.com (the “Site”) and the services available thereon (the “Services”). This Privacy Policy describes Befitting’s policies and procedures on the collection, use, disclosure, and sharing of your information when you use the Services or one of Befitting’s applications for mobile devices and/or any other platform or media through which we make such services available from time to time.

Wherever you reside or from whichever country you submit your information, you consent to the collection, use, and disclosure of your information, consistent with this Privacy Policy, in the territories where Befitting and its subsidiaries and affiliated companies provide the Services. Please note that the Services are not offered or marketed to European Union (EU) residents. We do not seek to collect the personal information of EU residents nor do we monitor the behaviour of EU residents.

Amendments to this Privacy Policy will be posted to the Site and/or Services and will be effective when posted. Your continued use of the Site and/or Services following the posting of any amendment to this Privacy Policy shall constitute your acceptance of such amendment.

In this Privacy Policy, “personal information” means any information about an identifiable individual but does not include business contact information which enables an individual at a place of business to be contacted.

  

Consent and Information Collection and Use

By providing personal information to us and/or by retaining us to provide you with the Services, you voluntarily consent to the collection, use and disclosure of such personal information as specified in this Privacy Policy. Without limiting the foregoing, we may on occasion ask you to consent when we collect, use, or disclose your personal information in specific circumstances. Sometimes your consent will be implied through your conduct with us if the purpose of the collection, use or disclosure is obvious and you voluntarily provide the information.

We may use your personal or account information for the following purposes:

  • To provide the Services to you and to other users of the Services;.
  • To allow subsidiaries or affiliated entities of Befitting to fulfill and perform the Services;
  • To improve the quality of the Services through polls, surveys and other similar feedback gathering activities conducted by Befitting and/or third parties;
  • To create, manage and control your account information, and to verify access rights to the Services;
  • To bill your account, if applicable;
  • Subject to applicable legislation, to communicate with you, including without limitation for the purpose of providing you with information about the Services, or informing you of changes or additions to the Services or of the availability of any other Services or features we provide;
  • To assess service levels, monitor traffic patterns and gauge popularity of different features and service options of the Services;
  • To enforce this Privacy Policy or our Terms and Conditions of Service; 
  • To protect against fraud or error, and to respond to claims of any violation of our rights or those of any third parties; 
  • To respond to your requests for customer service; 
  • To protect the rights, property or personal safety of you, us, our users and the public; andAs required to comply with applicable laws or as authorized by applicable laws.

In accordance with these purposes, from time to time we may disclose or allow access to your personal information to affiliates, subsidiaries or third party service providers in different jurisdictions. In those cases, your personal information may be subject to the lawful access requirements of the jurisdiction in which it is stored or able to be accessed. If you have any questions about the transfer of personal information across jurisdictions you may contact Befitting’s Privacy Officer by email at privacy@befitting.com.

Subject to applicable legislation, we may occasionally communicate with you regarding our products, services, news and events. You have the option to not receive this information. We provide an opt-out function within all email communications of this nature, or will cease to communicate with you for this purpose if you contact us and tell us not to communicate this information to you. The only kind of these communications that you may not “opt-out” of are those required to communicate announcements related to the Services, including information specific to your user account, planned Services suspensions and outages. We will attempt to minimize this type of communication to you.

For the purposes of billing your account, Befitting may share your credit card and other payment information with banks or other third parties, such as PayPal or Stripe in order to process payments. In addition, while Befitting has in place up-to-date technology and internal procedures to guard such payment information against unauthorized access or intruders, there is no guarantee that such technology or procedure can eliminate all of the risks of theft, loss or misuse. Befitting shall not be liable to you or any other person for any damages that might result from unauthorized use, publication, disclosure or any other misuse of such payment information, including credit card information..

 

 

Age of Consent

Some We do not knowingly provide the Services to, and will not knowingly collect the personal information from anyone under the age of consent.

 

Rights to Your Information

You have the right to access and edit your information that is in the custody or under the control of Befitting at any time through the interface provided as part of the Services.

 

Disclosure

We may disclose personal information to third parties for the purposes set out herein and will obtain assurances from such third parties that they will safeguard personal information in a manner consistent with this Privacy Policy and all applicable laws. As a general rule, we do not and will not sell, rent, share or disclose your personal information without first receiving your permission or as permitted in this Privacy Policy.

 

Retention and Destruction

Subject to the terms of this Privacy Policy, your personal information is only retained as long as is reasonable to fulfill the purpose for which it was collected or for legal or business purposes (such as backup, archival, or audit purposes, or to improve the Services) or as otherwise required under applicable law. Notwithstanding the foregoing, and subject to applicable laws and regulations, Befitting will retain all personal information generated by users with respect to user intercommunications, and all personal information which is posted by users to areas of the Services which are accessible to the public or other users, indefinitely.

 

Aggregated Data

We may also use your personal information to generate Aggregated Data for internal use, for any purpose, including developing, enhancing, and providing the Services, and for sharing with others on a selective basis. “Aggregated Data” means records which have been stripped of information potentially identifying individual users, and which have been manipulated or combined to provide generalized, anonymous information. Your identity and personal information will be kept anonymous in Aggregated Data.

 

Links

The Site and/or Services may contain links to other sites and we are not responsible for the privacy practices or the content of such sites. We encourage you to read the privacy policy of linked sites. Their privacy policies and practices differ from our policies and practices.

 

Cookies and Log Files

We use cookies and log files to track user information. Cookies are small amounts of data that are transferred to your web browser by a web server and are stored on your computer’s hard drive. We use cookies to track which page variant a visitor has seen, to track if a visitor has clicked on a page variant, to monitor traffic patterns and to gauge popularity of service options. We will use this information to deliver relevant content and services to you.

 

Change of Ownership or Business Transition

In the event of a change of ownership or other business transition, such as a merger, acquisition or sale of our assets, your information may be transferred in accordance with applicable privacy laws.

 

Security

We will strive to prevent unauthorized access to your personal information, however, no data transmission over the Internet, by wireless device or over the air is guaranteed to be 100% secure. We will continue to enhance security procedures as new technologies and procedures become available.

We strongly recommend that you do not disclose your password to anyone. If you forget your password, we will ask you for your ID and send you an email containing your password.

Please remember that you control what personal information you provide while using the Services, and what personal information you choose to make available to the public through the Services. Ultimately, you are responsible for maintaining the secrecy of your identification, passwords and/or any personal information in your possession for the use of the Services.

Always be careful and responsible regarding your personal information. We are not responsible for, and cannot control, the use by others of any information which you provide to them and you should use caution in selecting the personal information you provide to others through the Services. Similarly, we cannot assume any responsibility for the content of any personal information or other information which you receive from other users through the Services, and you release us from any and all liability in connection with the contents of any personal information or other information which you may receive using the Services. We cannot guarantee, or assume any responsibility for verifying, the accuracy of the personal information or other information provided by any third party. You release us from any and all liability in connection with the use of such personal information or other information of others.

 

Contact Us

Contact UsIf you have any queries about the disclosure of your personal information or if you otherwise have any questions or suggestions regarding our Privacy Policy or wish to make a complaint, you may contact Befitting by email at privacy@befitting.com.

 

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and anything else Befitting,
just call 1-833-BEFITTING
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