Befitting badge
Price Match Guarantee 30-Day Risk-Free Purchase Free Shipping & Returns

About Us

Shop with Insurance

Let’s get started! With a little information about you and your plan, we will be able to apply your vision benefit as you shop. No paperwork and no calculations needed, so you save time and money.

 

Multiple household members on the plan?  Enter the personal or plan information for the person shopping.

Shop with Insurance

It looks like your insurance provider is out of network.  Save time and money shopping with Befitting! 

After you have purchased your new eyewear, Click here to access out of network reimbursement claim forms.  We do the paperwork…your new glasses and reimbursement are delivered to your front door.

Logged in to Insurance

Welcome!  You are successfully logged in and you will see your exclusive member savings as you shop.

Verify the Member Information is correct.  Is this who you are shopping for? If any problems, we are here to help.  Contact us at help@befitting.com

One moment, we're verifying your information


Advantages of shopping with your insurance

  • Shop With Your Annual Benefit Already Deducted From The Cost
  • Exclusive Member Benefits
  • No Paperwork, No Calculators, No Problem 

Our one year guarantee means you can shop with confidence plus enjoy free delivery & returns on all orders.

Advantages of shopping with your insurance

  • Shop With Your Annual Benefit Already Deducted From The Cost
  • Exclusive Member Benefits
  • No Paperwork, No Calculators, No Problem 

Our one year guarantee means you can shop with confidence plus enjoy free delivery & returns on all orders.

Hi. We’re Befitting

...and we're so happy to see you today

Helping you discover eyewear that's true to you, Befitting also simplifies online vision insurance. All backed by premium frames and lenses, without the premium price. 

Helping you discover eyewear that's true to you, Befitting also simplifies online vision insurance. All backed by premium frames and lenses, without the premium price. 

OUR MISSION

Browsing befitting website on laptopBrowsing befitting website on laptop

We strive to provide a seamless online purchase that delivers top quality eyewear that you and your eyes will love.

HOW WE DO IT 

glasses on the table topglasses on the table top

We are the most trusted online optical retailer with the largest insurance providers in the country. We only carry top-quality brands, curated by our in-house experts.

WHAT WE OFFER

women using her phone to scan her facewomen using her phone to scan her face

We accept more insurance plans than any other optical online retailer. Our AI powered Virtual Stylist will connect you with the perfect style and fit.

  • Rayban.jpg
  • Oakley
  • Marchon NYC
  • calvin-klein
  • Nike
  • Betsey Johnson
  • Carrera
  • Polaroid
  • dkny.jpg
  • tonyhawk.jpg
  • vogue.jpg
  • Elizabeth Arden.jpg

Befitting is built on trust by offering a risk-free shopping experience. This includes FREE shipping and returns, a 30-day trial, and a 1-year warranty.

×

30-Day Risk-Free Purchase

We want you to love your new glasses. So, if you’re not 100% satisfied with your purchase within the first 30 days we will give you a full refund. No questions asked. Just contact our customer care team and we will take care of you.

×

Free Shipping & Returns

We want to make things as easy as possible for you. So, no matter what, the cost of standard shipping and returns is on us. You can shop with confidence knowing there are no hidden fees.

×

Frame Warranty

All frames have a one-year warranty against manufacturing defects.

×

Virtual Stylist

Our virtual stylist provides personalized recommendations to pair you with the perfect fit and style.

×

Shop From Home

Befitting offers no restriction online shopping with insurance 24/7. No store hours, no traffic or parking, no exhausting checkout.

×

30-Day Risk-Free Purchase

We want you to love your new glasses. So, if you’re not 100% satisfied with your purchase within the first 30 days we will give you a full refund. No questions asked. Just contact our customer care team and we will take care of you.

×

Free Shipping & Returns

We want to make things as easy as possible for you. So, no matter what, the cost of standard shipping and returns is on us. You can shop with confidence knowing there are no hidden fees.

×

Frame Warranty

All frames have a one-year warranty against manufacturing defects.

×

Virtual Stylist

Our virtual stylist provides personalized recommendations to pair you with the perfect fit and style.

×

Shop From Home

Befitting offers no restriction online shopping with insurance 24/7. No store hours, no traffic or parking, no exhausting checkout.