At Befitting, we see things differently and we’re excited to share with you how. We understand hectic schedules and demanding lifestyles, so we’ve put our best eyes forward to give you and your search for the perfect pair of glasses a well-deserved break. Many would say we provide an online shopping for eyewear experience befitting of royalty. Allow us to demonstrate how.

Let’s face it, getting a new pair of glasses can be stressful. Whether you’re in the market for your first pair or you’ve been around the optical block a few times, there are many boxes that need to be checked along the way. From insurance claims to finding the right fit, knowing where to start can slow things down. As can traffic, long lines, and trips to three to four stores to discover the perfect match.

At Befitting, we like to speed things up. Primarily, we’re here to ditch the forms and toss the calculators. Allowing us to do the admin work for you allows you to focus on other things in life that matter to you most. Our top-tiered insurance partnerships provide an assurance that we get things right. When you’re browsing at befitting.com you shop seeing your vision benefits already deducted from the price. As our website is integrated with your insurance partners, you see everything upfront and crystal clear. Forget about surprise charges at checkout; what you see is what you get and what you pay. Talk about a game-changer, not to mention a time and money saver.

Big or small, we have you and your eyes covered. Connected to the most insurance carriers in the United States, we accept more plans than any other online optical retailer. From EyeMed to UnitedHealthCare, and over to Davis Vision and Aetna, we value our top-trusted partnerships and extend bonus offers on top of your vision benefits as our way of saying thanks.

To find your carrier and login to your benefits, click Shop With Insurance.

With all the formalities managed, let's have a chat about our top-quality eyewear and seamless shopping experience. We only carry American and Italian designer name-brand eyewear you love and look amazing in. From Ray-Ban to Oakley to DKNY and around to Calvin Klein , if you love them, we have them. Our collections are curated by our own in-house industry expert who’s always on the beat of what’s hot. Shopping with confidence has never been easier as we extend every pleasantry to provide a risk-free purchase experience. From free shipping and returns to a 30-day free trial, and of course, a one-year warranty, you’re always winning with Befitting.

Which brings us to one last thing. Is your BFF too busy today to go shopping and you value having that assuring opinion? Not to worry. Not only does our Virtual Stylist make recommendations based on your taste and preferences, but our AI (Artificial Intelligence) tool will map your face through over 2000 points to ensure we pair you with the perfect fit. We did say you’d have an experience befitting of royalty and how can you be a King or Queen without?

No appointment required, our Virtual Stylist will see you now.